Crispies by Dal
A finger food delivery app for Lagosians, created during Covid-19 to help restaurants pivot to door-to-door delivery services during lockdown restrictions.
Role
UX Designer
Type
MVP
Platform
Mobile App
Confidential Project
As the nature of this project is confidential, I won't be able to show any visuals for the time being. However, I can provide details of the work I've done and the impact achieved during this challenging period.
Project Context
The Challenge
With Covid-19 forcing many restaurants to close their physical locations in Lagos, Nigeria, CrispiesbyDal saw an opportunity to act quickly and begin delivering finger foods door to door.
Despite this being my first real-life project, I was able to complete all deliverables with the invaluable guidance of a seasoned senior designer who served as my mentor throughout the project's execution.
My Role
Key Responsibilities
UX Strategy
Prioritized recognition over recall to create an intuitive user experience and familiar user flow
Conversion Optimization
Achieved higher conversion rates through intuitive user flow design and familiar interaction patterns
Design System
Documented UI elements, fonts, and design details for seamless handover to the technical team
Design Process
MVP Strategy
Defined core features and user flows for the minimum viable product to ensure quick market entry during Covid-19
Prototype Creation
Built interactive prototypes focusing on recognition over recall to create familiar user experiences
System Documentation
Created comprehensive design system documentation for smooth technical team handover
Visual Representation
Mock Design Samples
The creation of sample mock designs served as a valuable tool for presenting stakeholders with a tangible and visual representation of the brand's intended look and feel.
Through this process, the brand's identity and color scheme were effectively visualized, and stakeholders gained a better understanding of how the brand would appear across various mediums.
Key Takeaways
Learning Experience
This being my first project taught me a lot about discovering user pain points. Getting real users' feedback on a product offers a fresh perspective that can be transformative to the success of your product or service.
Skill Development
This project helped me hone my visual design skills and understand the importance of mentorship in navigating complex real-world design challenges during unprecedented times.